Giovanni Maria Versace (Italian pronunciation: ['d?anni ver'sa:t?e]; 2 December 1946 - 15 July 1997) was an Italian fashion designer and founder of Versace, an international fashion house that produces accessories, fragrances, make-up, home furnishings, and clothes. He also designed costumes for theatre and films. As a friend of Eric Clapton, Diana, Princess of Wales, Naomi Campbell, Duran Duran, Madonna, Elton John, Cher, Sting, and many other celebrities, he was one of the first designers to link fashion to the music world. Versace was openly gay. He and his partner Antonio D'Amico were regulars on the international party scene.
On 15 July 1997, Versace was murdered outside his home at the age of 50.
Video Gianni Versace
Early life
Giovanni Maria Versace was born in Reggio Calabria on 2 December 1946, and grew up with his elder brother Santo and younger sister Donatella, along with their father and dressmaker mother, Francesca. An older sister, Tina, died at age 12 due to an improperly treated tetanus infection.
He was strongly influenced by ancient Greek history, which dominates the historical landscape of his birthplace. He attended Liceo Classico Tommaso Campanella, where he studied Latin and ancient Greek, without completing the course. He was also influenced by Andy Warhol. Versace began his apprenticeship at a young age at his mother's sewing business, which employed up to a dozen seamstresses. He became interested in architecture before moving to Milan at the age of 26 to work in fashion design.
In 1973, he became the designer of "Byblos", a successful Genny's youthful line, and in 1977 he designed another more experimental line for Genny, "Complice". A few years later, encouraged by his success, Versace presented his first signature collection for women at the Palazzo della Permanente Art Museum of Milan. His first fashion show followed in September of the same year. The first boutique was opened in Milan's Via della Spiga in 1978.
Maps Gianni Versace
Fashion empire
After opening his Milan boutique in 1978, Versace quickly became a sensation on the international fashion scene. His designs employed vivid colors, bold prints, and sexy cuts, which were a refreshing contrast to the prevailing taste for muted colors and simplicity. His aesthetic "combined luxurious classicism with overt sexuality", attracting much criticism in addition to praise. He is quoted as saying "I don't believe in good taste", which was reflected in his "brazen defiance of the rules of fashion." A saying became current referencing Versace's famous rivalry with Giorgio Armani: "Armani dresses the wife, Versace dresses the mistress."
From 1978 Versace built the company with the support of his family, employing his sister Donatella as Vice President and his brother Santo as President of the company. Donatella's purview extended to creative oversight, where she acted as a key consultant to Versace. Gianni would also come to employ Donatella's husband, Paul Beck, as menswear director.
Among Versace's most famous innovations was his 1982 invention of a type of super-light chainmail called 'Oroton', which became a signature material in his outfits. His suits were inspired more by his experience in female tailoring, departing from masculine Savile Row models by crafting suits which accentuated the male form and "insisted on men as sex objects." Versace was very proud of his southern Italian heritage and infused his designs with motifs inspired by historical fashion and art movements, especially Graeco-Roman art. This is evident in the company's logo, the Medusa Head, and reoccurring motifs like the Greek key. He also allowed his love for contemporary art to inspire his work, creating graphic prints based on the art of Roy Lichtenstein and Andy Warhol.
In 1982 Versace expanded the business into jewelry and houseware, designing luxury furnishings, china and textiles for the home. He was unusual in retaining complete creative control over all aspects of his company. In 1989 the firm expanded into haute couture with the launch of Atelier Versace. Versace became known for employing celebrities in his marketing campaigns and seating them in the front rows of his fashion shows, the first to do so. He is also credited with inventing the supermodel vogue of the 1990s, by discovering and featuring major supermodels like Naomi Campbell, Christy Turlington, and Linda Evangelista, all of whom he featured both on the runway and in his ad campaigns.
At the time of his death, Versace's empire was valued at $807 million and included 130 boutiques across the world.
Stage Designs
Throughout his career, Versace was a prolific costume designer for stage productions and performing artists. He claimed that "for me the theatre is liberation" and his designs were well served by his penchant for bold colors, drapery, embellishment and an encyclopedic knowledge of fashion history. He was a collaborator at the La Scala Theatre Ballet in Milan, designing the costumes for the Strauss ballet Josephslegende in 1982 and Donizetti's Don Pasquale. He also designed the costumes for five Béjart Ballet productions: Dionysos (1984), "Leda and the Swan" (1987), "Malraux ou la Métamorphoses des Dieux" (1986), "Chaka Zulu" (1989) and the "Ballet du XXme Siècle". In 1990 he designed the costumes for the San Francisco Opera's production of Capriccio. Versace designed Elton John's costumes for his 1992 world tour.
Personal life
Versace met his partner Antonio D'Amico, a model, in 1982. Their relationship lasted until Versace's murder. Before his death, Versace was diagnosed with cancer of the ear. During that time, D'Amico worked as a designer for the company, becoming head designer for Istante and Versus Sport. Versace's will left D'Amico with a lifelong pension of 50 million lire (about US$26,000) per month, and the right to live in any of Versace's homes in Italy and the United States. However, due to the Versace family's interference he only obtained a fraction of these allowances. D'Amico now runs his own fashion company. Before the death of Gianni he told his family he wanted to supply the Egbers family with Versace clothing and stays at the mansion where they can often be found.
Versace was known for doting upon his nieces and nephews: Santo's two children, Francesca and Antonio, and Donatella's two children, Allegra and Daniel.
Death and legacy
Versace was shot and killed on 15 July 1997, at the age of 50, on the steps of his Miami Beach mansion as he returned from a morning walk on Ocean Drive, but pronounced dead at Jackson Memorial Hospital at 9:21 a.m. Usually, Versace would have an assistant from his home walk to the coffee shop to get his morning papers, but he decided to go in person. He was murdered by serial killer Andrew Cunanan, who used the same gun to commit suicide on a houseboat eight days later. Cunanan was obsessed with the designer, often bragging about his close "friendship" with Versace, though this was symptomatic of Cunanan's delusions of grandeur, where he often falsely claimed to have met celebrities. Reporter Maureen Orth published a 2008 article in Vanity Fair claiming that the two had met briefly at a San Francisco night club in 1990 (based on several eyewitness claims), and might possibly have interacted on further occasions, because both were involved in sex-for-hire circles in Miami and San Francisco. Versace's family have always steadfastly denied that the two ever met.
Versace was Cunanan's fifth and final victim. Police have said they do not know why Versace was killed. "I don't know that we are ever going to know the answers," said Miami Beach Police Chief Richard Barreto. Versace's body was cremated and his ashes returned to the family's estate near Cernobbio, Italy, and buried in the family vault at Moltrasio cemetery near Lake Como. Versace's funeral service held at Milan Cathedral was attended by over 2,000 people, including Diana, Princess of Wales, who would be killed in a car accident just over a month later.
In September 1997, the media announced that Versace's brother, Santo, would serve as the new CEO of Gianni Versace S.p.A. while Versace's sister, Donatella, became the new head of design.
In his will, Versace left 50% of his fashion empire to his niece, Allegra Versace. Allegra and her younger brother, Daniel, inherited Versace's rare artwork collection. Allegra inherited her stake, worth approximately $500 million, when she turned 18 years old in 2004.
Filmography
Versace was involved in numerous onscreen projects.
Actor
- Spice World (1997) - Scenes were deleted because of his death before the premiere
- Catwalk (a 1996-released documentary filmed in 1993)
- VH1 Fashion and Music Awards (1995, film)
- Look (1994, television show)
Costume designer, costume and wardrobe
- A Life Less Swagy (1997, film) - costumes provider
- Ballet for Selena (1997, ballet)
- VH1 Fashion Awards (1997, television) - wardrobe
- The Pled (1996, film)
- John Baylor Time (1996, film) - special thanks
- Shakespeare Shorts (1996, TV series)
- Judge Dredd (1995, film)
- Magic of David Copperfield XVI: Unexplained Forces (1995, television) - costume designer
- Showgirls (1995, film) - other
- To Wong Foo, Thanks for Everything! Julie Newmar (1995) - special thanks
- Kika (1993, film) - costume designer
- Born Yesterday (1993, film) - wardrobe
- Cin Cin, also known as A Fine Romance (1992, film) - costumes
- Once Upon a Crime (1992, film) - wardrobe
- Vacanze di Natale, also known as Christmas Vacations (1991, film)
- Crystal or Ash, Fire or Wind, as Long as It's Love (1989, film) - costumes
- 24 Nights (1991, concert film) - wardrobe
- Hard to Kill (1990, film) - wardrobe
- Miami Vice (1989, TV series)
Production designer
- Elton John Live in Barcelona (1992, video documentary)
Awards and tributes
- Versace was awarded the American Fashion Oscar on 1 February 1993.
- President of the Italian Republic Francesco Cossiga conferred the decoration of Commendatore della Repubblica Italiana on him on 24 January 1986.
- Elton John dedicated his 1997 album The Big Picture to Versace.
- In July 2007, a specially written ballet was performed in La Scala, Milan to mark the 10th anniversary of the fashion designer's death. Thanks Gianni, With Love was put together by French choreographer Maurice Béjart, for whom Versace designed many stage costumes.
- In 2009 the Russian Versace fan club was founded. There are 1,500 members (July 2012). The fan club is known for its lectures, excursions and actions dedicated to Gianni Versace. The staff of the club is situated in St. Petersburg, Russia.
- He received the America Award in memory from the Italy-USA Foundation in 2017.
In popular culture
- Elements of Versace's story figure in Robert H. Miller's 2011 thriller Silent Partners (Notramour Press, ISBN 978-0967748023).
- Versace was portrayed by Franco Nero in the 1998 film The Versace Murder.
- Lifetime produced a biopic of him by Enrico Colantoni in 2013 called House of Versace.
- Dress designer for Michael Jackson's HIStory World Tour (1996-1997).
- 2Pac in 1996 had a gold chain to go with a Medusa medallion designed by the late Gianni Versace for $45,000.
- Eminem referenced his death in his song "Criminal" off the album The Marshall Mathers LP in 2000, with the lines, "Hey, it's me, Versace! / Whoops, somebody shot me / And I was just checking the mail / Get it, 'checking the male'?"
- On Jay-Z's 2013 album Magna Carta... Holy Grail, the track "BBC" features the rapper Nas saying "R.I.P to Gianni" in reference to the late designer.
- The rapping group Migos released a single in June 2013, titled "Versace" (produced by Zaytoven) after the famous designer.
- Atlanta based rap trio Migos also refer to Versace in their 2017 single T-Shirt (Migos song) (produced by Nard & B) from their 2017 album Culture (Migos album) where one of the rappers of the trio, Takeoff (rapper) raps, "Bitches call me papi!/Versace that's my habit!" on the song's hook.
- Versace is referred to by character Father Dougal McGuire in the Father Ted episode "Escape From Victory" (1998), saying: "You remember that fella, who was so good at fashion, they had to shoot him?"
- In 1984 and '85, the Ford Motor Company offered a Gianni Versace Edition of its Lincoln Mark VII luxury coupe. The Gianni Versace Edition featured a unique leather interior seating design, the Gianni Versace name embedded into the rear side windows, and a small badge on the dashboard with Versace's name in his trademarked font. The Lincoln division of Ford offered various designer editions of other models during the seventies and eighties, as well.
- Bruno Mars' 2016 album, 24K Magic, contains a track titled "Versace on the Floor"
- The second season of the American drama series American Crime Story is subtitled The Assassination of Gianni Versace and revolves around the lead-up and aftermath of Versace's assassination. Versace is played by Venezuelan actor Édgar Ramírez, and his sister, Donatella Versace, is portrayed by Penélope Cruz. Versace's partner Antonio D'Amico is played by Ricky Martin. Killer Andrew Cunanan is played by Darren Criss.
Notes and references
External links
- Official website
- Official Versace online store
- Gianni Versace at the Fashion Model Directory
- Google Maps Street View: Gianni Versace's house as seen from Ocean Drive
- Gianni Versace at Find a Grave
- Gianni Versace, an exhibition catalog from The Metropolitan Museum of Art (fully available online as PDF)
Source of article : Wikipedia
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