Grana is an online fashion company based in Hong Kong. In addition to operating online, Grana has an offline showroom called "The Fitting Room" in Hong Kong, where people can try on the products and order online. Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched in April 2014. Grana opened their first brick-and-mortar store in Hong Kong in September 2015.
Video Grana (fashion company)
Products
The company sources its products directly from fabric mills, which reduces markup pricing.
Maps Grana (fashion company)
History
Grana raised the initial seed round of US $1 million from Bluebell group and angel investors in October 2014, and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures. Grana recently announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors.
References
Further reading
- Soo, Zen (July 18, 2017). "Online fashion retailer Grana takes aim at mainland China". South China Morning Post. Retrieved August 11, 2017.
- Kong, Daniel (November 28, 2014). "Grana label reaches out with an emphasis on logistics". South China Morning Post. Retrieved January 4, 2016.
External links
- Official website
- "HK's Leanest Startup, Grana, Disrupts The Fashion Industry By Focusing On Product". Forbes. July 30, 2017. Retrieved August 11, 2017.
Source of article : Wikipedia
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