Uniqlo Co., Ltd. (????????, Kabushiki-gaisha Yunikuro) (US: YOO-nee-klo; Japanese pronunciation: [j??ik??o]) is a Japanese casual wear designer, manufacturer and retailer. The company has been a wholly owned subsidiary of Fast Retailing Co., Ltd. The company operates in Japan and several other countries.
Video Uniqlo
History
Origins in Japan
Since March 1949, a Yamaguchi-based company, Ogori Sh?ji (which, until then, had been operating men's clothing shops called "Men's Shop OS") existed in Ube, Yamaguchi.
In May 1984, they opened a unisex casual wear store in Fukuro-machi, Naka-ku, Hiroshima under the name "Unique Clothing Warehouse". Initially, from the contraction of "unique clothing", the brand was going to register under "uni-clo". However, in 1988, during administration work between Hong Kong in relation to the brand, staff in charge of registration misread the "C" as "Q", and that is how the brand name was born. From then, Tadashi Yanai changed the store name to "uniqlo" across Japan. In September 1991, the name of the company was changed from "Ogori Sh?ji" to "Fast Retailing", and by April 1994, there were over 100 Uniqlo stores operating throughout Japan.
Private-label strategy
In 1997, Fast Retailing adopted a set of strategies from American retailer The Gap, known as "SPA" (for specialty-store/retailer of private-label apparel), meaning that they would produce their own clothing and sell it exclusively. They engaged the retail brand consultancy, CIA, Inc. / The Brand Architect Group, to guide the company through the realization of this strategy, including consulting on merchandise, visual merchandising and display, store design and a new logo designed by Richard Seireeni and Sy Chen of The Brand Architect Group's Los Angeles office. Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labour was cheap, a well-established corporate practice. Japan was in the depths of a recession at the time, and the low-cost goods proved popular. Their advertising campaigns, clothing quality and new retail layouts also proved fruitful.
In November 1998, they opened their first urban Uniqlo store in Tokyo's trendy Harajuku district, and outlets soon spread to major cities throughout Japan. In 2001, sales turnover and gross profit reached a new peak, with over 500 retail stores in Japan. When Uniqlo decided to expand overseas, it separated Uniqlo from the parent company, and established Fast Retailing (Jiangsu) Apparel Co., Ltd. in China. In 2002 their first Chinese Uniqlo outlet was opened in Shanghai along with four overseas outlets in London, England.
2005 saw more overseas expansion, with stores opening in the United States (New York City), Hong Kong (Tsim Sha Tsui) and South Korea (Seoul), their South Korean expansion being part of a joint venture with Lotte. As of year-end 2005, in addition to its overseas holdings, Uniqlo had around 700 stores within Japan. By 2006 sales were $4 billion. By April 2007, the company had set a global sales goal of $10 billion and a ranking among the top five global retailers, joining what at the time was Gap, H&M, Inditex, and Limited Brands.
Fast Retailing signed a design consulting contract for Uniqlo products with fashion designer Jil Sander in March 2009. Shiatzy Chen has been approached by Uniqlo to produce a capsule collection of ready to wear pieces to launch in November 2010 while Asia's largest Uniqlo store outside Japan opened its doors in Kuala Lumpur in the same month.
Labour rights record
In January 2015, a number of labour rights violations were reported at Uniqlo suppliers in China. Uniqlo pledged to remedy the violations.
In June 2015, Uniqlo factory workers went on strike in relation to lay-offs.
In November 2015, investigations into the measures Uniqlo introduced in the wake of the January 2015 revelations found that Uniqlo's remedies had been only partially successful, with significant violations continuing to occur.
In October 2016 the report 'This Way to Dystopia: Exposing UNIQLO's Abuse of Chinese Garment Workers' by SACOM and War on Want claimed that it was still the case that "excessive overtime, low pay, dangerous working conditions and oppressive management" were common in Uniqlo factories in China and Cambodia.
Maps Uniqlo
2020 goals
On September 2, 2009, Fast Retailing Co., Ltd. announced that the company would target annual group sales of 5 trillion yen (about 61.2 billion US dollars) and pretax profit from operations of 1 trillion yen (about 12.2 billion US dollars) by 2020. This means that the company is aiming to become the world's biggest Specialty retailer of Private label Apparel with a continuous growth rate of 20% per year. The figure breaks down as one trillion yen from Uniqlo's Japan business, three trillion yen from its international business, and one trillion yen from "Japan-related and global brand business." The company's international business target breaks down as one trillion yen in China, one trillion in other Asian countries and one trillion in Europe and the United States.
International operations
As of 31 Aug 2017, the company reports that 1920 Uniqlo stores were in operation worldwide.
Australia
Uniqlo opened its first stores in Queensland in late 2015, with the introduction of two Brisbane stores at the Queen Street Mall and the Indooroopilly Shopping Centre.
Bangladesh
Uniqlo started their first store at the New Elephant Road in Dhaka, Bangladesh in 5 July 2013. Uniqlo is known as Grameen Uniqlo there due to their social business concept JV with Grameen Bank. There are currently 14 stores in Dhaka city.
Canada
Uniqlo opened their first Canadian store at the Toronto Eaton Centre in September 2016, followed by a second store at the Yorkdale Shopping Centre in October 2016. Measuring at 28,000 and 24,000 square feet, both stores are five times the size of the Muji store that opened in Toronto in 2014. A third Canadian store, the first outside of Ontario and the first in Western Canada, opened at Burnaby's Metropolis at Metrotown in October 2017 to be followed by Surrey's Guildford Town Centre and Richmond Centre in Richmond, BC. There will also be a new store opening in Edmonton's West Edmonton Mall in 2018.
China
Uniqlo entered the Chinese mainland market in 2002. As of August 2017, there were 555 stores in China, including in Beijing, Guangzhou, Chongqing, Chengdu, Nanjing, Ningbo, Shanghai, Shenzhen, Shijia, Tianjin and Xi'an.
In May 2011, the magazine Shukan Bunshun published a story alleging that Uniqlo had forced employees at its stores and factories in China to work long hours for little pay. In response, Uniqlo unsuccessfully sued the weekly's publisher, Bungeishunj?, for ¥220 million for libel.
A 2015 online video of a couple having sex in a Beijing Uniqlo store changing room became notorious among Chinese internet users. Chinese police arrested at least five people in connection with the incident, allegedly including the couple and three other disseminators of the video, for having 'severely violated socialist core values'. The New York Times noted that the store's exterior had become a popular venue for people to gather and take pictures in poses reminiscent of the video.
France
On November 17, 2014, Uniqlo opened its first store in Eastern France (and the second store in France outside Greater Paris) in the city of Strasbourg.
Germany
Their German flagship store opened on 11 April 2014 at Tauentzienstraße, Berlin.
India
Uniqlo submitted an application on Nov. 21 seeking government approval to do business in India under the Uniqlo brand name, according to a filing on India's Department of Industrial Policy & Promotion website. They are expected to open their first store by 2019.
Malaysia
In Fall 2010, Uniqlo opens its first store in Malaysia which is located in the heart of Kuala Lumpur, Fahrenheit88, Bukit Bintang. However Uniqlo now has more than 43 outlets located across Malaysia.
Singapore
In April 2009, Uniqlo opened its first store at Tampines 1. Its first flagship store in Singapore and Southeast Asia opened 7 years later on September 2, 2016 at Orchard Central. As of 2017, Uniqlo has 25 stores located island wide.
South Korea
In November 2011, Uniqlo generated more than 2 billion won ($1.7 million) in one day's sales on November 11 when it opened Asia's largest flagship store in central Seoul. The sales figure was the highest ever set by a fashion outlet in Korea.
Taiwan
Uniqlo has 65 store fronts in Taiwan as of February 2018.
Philippines
Uniqlo opened stores at SM City Fairview on June 14 and Glorietta on June 28, 2013.
Uniqlo Philippines COO Katsumi Kubota said that the company is opening at least 200 outlets in the country by 2020, when he was interviewed at the SM City Clark during the third anniversary of the global retail brand. It started with five branches three years ago and now has 27 stores.
Uniqlo has 47 stores in the Philippines as of February 2018.
United Kingdom
Ambitious expansion plans in the early 2000s were reversed, with 16 stores being closed in 2003, including those in Manchester, Coventry, and Leicester.
United States
In November 2006, Uniqlo opened its first store in the SoHo fashion district of Manhattan, New York City. New fashion designers joined the store's team to boost and rebirth fashion concepts catering to the US market.
As part of Fast Retailing's 2020 plan the company has stated that it plans to generate $10 billion in annual sales in the United States from 200 stores, which will lead to a location in every major U.S. city. This goal was stated when the company's only U.S. presence was its handful of stores in the New York City area, soon after the company began an expansion in the United States.
In October 2015, Uniqlo opened its first store in the Midwest with a Chicago store on Michigan Avenue.
Notable projects
"Art for All" partnership with Jeffrey Deitch
Launching on January 20, 2017 "Art for All" is a partnership with New York art dealer and curator, Jeffrey Deitch. The project is centered around the sale of 65 limited-edition products made by commissioned artists such as Marie Roberts, Starlee Kine and Ken Kagami. With a focus on making the collecting of artworks available to a larger audience, the items on sale will all be available for under $100.
Awards
The German fashion designer Jil Sander joined Uniqlo in 2009, and was appointed creative director of the brand's menswear and womenswear - as well as launching a new label, +J collection, which won 2011 Brit Insurance Design Fashion Award.
References
Source of article : Wikipedia
0 Comments