PopSugar Inc. is a global media and technology company including lifestyle media publisher PopSugar (stylized POPSUGAR), quarterly subscription box POPSUGAR Must Have and makeup line Beauty by POPSUGAR. The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog.
Video PopSugar
Operations
PopSugar Inc operates the brands PopSugar, PopSugar Must Have and Beauty by POPSUGAR. PopSugar features lifestyle content targeted towards women 18-34, across topics such as beauty, entertainment, fashion, fitness, food, parenting and news on mobile, video, and social media.
PopSugar Must Have is a subscription service that sends subscribers a quarterly box of items curated by PopSugar editors. It also offers special edition boxes with retailers such as CFDA, Neiman Marcus, and Target.
Beauty by POPSUGAR is thoughtfully sourced ingredients, good-for-you products, irresistible formula, and ultramodern packaging that's pretty and portable. #smartmeetsbeauty
Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners. The company also has offices in Chicago, London, Los Angeles, and New York.
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History
Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company. Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalist Michael Moritz to the board.
In 2007, the company acquired ShopStyle, a fashion shopping search engine, followed by acquisitions of Starbrand Media, FreshGuide, and Circle of Moms in 2012. In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees.
References
External links
- Official website
- PopSugar at CrunchBase
Source of article : Wikipedia
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